Kristen Ding Bio
Early Stage Startup Brand UX/UI Design Consultant
Kristen Ding is a Los Angeles-based strategic designer and advisor for early-stage startups. She helps founders articulate their brand positioning and then clearly communicate that story across their company’s visual identity, pitch decks, website, and digital product design. She has many years of high-level, hands-on design experience with early-stage companies, notably at startup incubator Idealab in Pasadena, California where her design team branded, prototyped, and launched dozens of startups for 20+ years. Prior to Idealab, she was the founding designer at Citysearch where she launched one of the first city guides on the Internet. Kristen earned a double major in Psychology and Design from Stanford University and a BFA degree from Art Center College of Design.